The 2011 Diageo
Golden Bar Awards

The spotlight is on, the red carpet is ready and the bars are open. All we need is you! We look forward to hosting you at the 2011 Golden Bar Awards celebration.

This year has seen an increased focus on performance, and delivering on the transformational priorities that are critical to our business. This year’s Golden Bar Awards celebrate those distributors who have over delivered in these key areas.

This year’s festivities will feature a new category, as we introduce the first ever marketing awards.

These awards will recognize the programs that have been most effective in creating the great consumer connections that drive our business.

Of course, these are in addition to the over 30 awards including Distributor of the Year, the Excellence Awards and the Platinum Bar Award, recognizing the best in promoting social responsibility.

The Diageo Golden Bar Awards is our opportunity to thank you for all your great efforts and continued support of Diageo brands. We look forward to the celebration on July 21st, 2011 in New York City. Cheers!